Blue Billie was established in Stockholm in 2015 by entrepreneur and designer Daniela Upmark. Blue Billie is obsessed with redefining jewelry for women and they do so with a good dose of unique, surprising coolness. A Blue Billie piece of jewelry represents a person's dreams, personality and strength. It is not an accessory to an outfit - but the opposite, namely the outfit itself!
The jewelry has a feminine coolness over it and the design is inspired by how pop art takes everyday products and presents them in a whole new context, and it is this disrespect that makes Blue Billie stand out. Everyone has their story to tell - Blue Billie has it too!
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Blue Billie's jewelery has been used by artists, models and celebrities such as Gigi Hadid, First Aid Kit, Icona Pop, and the Norwegian influencer Nina Sandbech. Editorial coverage includes Vogue, Elle, Cover, Styleby, Costume and Damernas Värld.